Sales and Marketing Strategy

Sales and Marketing Strategy

“There is nothing quite so useless as doing with great efficiency something that should not be done at all.” This is especially true in sales, where masterfully blending strategy and tactics is the only way to succeed.

The only way to systematise revenue growth is through strategic alignment. The one thing the top 10% of teams say they are doing differently than in previous years that directly contributes to their outstanding performance.

To deliver stellar revenue results, people need to be hyper-aligned and laser focused on the highest impact actions that will drive the organisations most important outcomes.

That’s where Q4 Sales Movement helps: We are a global sales, marketing and training partner that are committed to helping you hit the number and unleash your company’s’ potential by ensuring you have a relevant, efficient and effective sales strategy that is aligned with the other core functional areas of your business.


What is a Sales Strategy? Essentially it is the operating plan for your company’s Sales force (for start-ups that might be just the Founder).

What does a Sales strategy do? It allocates Sales resources efficiently to drive selling costs down and revenues up.

What does it mean to use a Sales strategy? The use of a Sales strategy means that the executive can get the most out of his/her Salesforce.

We help organisations to develop Sales Strategy or to improve or augment existing strategies using the following steps:

1. Sales Planning2. Engagement3. Sales Support
MarketsProspectingSales Ops
AccountsSales ProcessSales Enablement
BuyersOrganisational DesignSystems
People PlanBack Office Support
Channel Optimisation
Territory Alignment
Quota Setting
Compensation Planning

The Best Position: To Thrive, companies must have a brilliant plan and execute it with great efficiency. Having the right plan ensures you will succeed, having the right plan that is executed brilliantly ensures you thrive.

Q4 Movement Technology: Rapid advances in Sales technology are forcing Sales leaders to adapt new strategies to compete smarter, better and faster. The future of B2B selling will be built upon technology and data that enable greater productivity and more personalised engagement across multiple touch points within an organisation.

Q4 Movement has built a unique digital platform that identifies, researches and engages with targeted decision makers across all industry sectors located worldwide.

The Q4 Movement Platform delivers brand awareness, generates qualified leads and produces proven results for our clients.

Inbound and Outbound automated lead generation capabilities ensure that your Reps are only speaking with highly qualified prospects.

As a result, sales rep productivity is enhanced while intelligently prioritising prospecting activities and allowing sales teams to directly connect with decision-makers, have ready access to research that would otherwise take reps hours to curate and facilitate account-based selling & sales development strategies.

We help Start-ups The fundamental reason for start-up or businesses failure in general, is not down to poor product or lack of investment it’s down to lack of sales!

Most start-up founders, Managing Directors of SME’s and small business owners usually assume the selling responsibilities of their companies by default – but have no formal sales training or experience in developing and executing successful sales strategies and tactics.

Businesses fail too because the product or market hasn’t been fully validated and there is a lack of alignment internally. with other functional areas of the business like corporate, product or marketing and externally with the market and customers.

We arm sales leaders and start-up founders with the most innovative, up-to-date and creative sales thinking, methodologies and strategies available by tapping into our global network of sales experts whom get results again and again and again. Q4 Movement is all about Accelerated Revenue Growth that is Sustainable and Repeatable.

If any of the following sound familiar then it’s time for us to talk:

  • Is your Sales Strategy a Problem?
  • Do you truly understand your target market, prospects and customers?
  • Are you selling to customers and prospects the way they want to buy so you can maximising your opportunity?
  • Are your Sales and Marketing functions completely aligned internally? Are they aligned externally with the market?
  • Do you make it easy for your Sales force to succeed?
  • You’re on the “Expectations Treadmill” and can’t get off.
  • Do you make your number sporadically but not consistently and not always?
  • Your revenue goal is unrealistic and hard to make.
  • Your industry is growing revenues faster than you.
  • Your competitors are growing revenues faster than you.
  • You are unsure how to Go-To-Market with your solutions or products.
  • You are struggling to find repeatable/scalable revenue streams.
  • It’s a challenge for you to hold onto “A Players”.
  • You need to accelerate your revenue and FAST.
  • Lead generation seems to be a problem and your Sales team are not getting enough leads to ensure success.
  • Pipeline generation does not meet your targets QTR after QTR

Our Partners

Q4 Sales Movement

Q4 Sales Movement are a global Sales, marketing and training partner that are committed to helping you hit the number and unleash your company’s’ potential by ensuring you have a relevant, efficient and effective Sales strategy that is aligned with the other core functional areas of your business.